Snapchat「s video chat update, rolling out to users globally this week, means that users will have another way to communicate … As Snapchat described in its blog post, video chat can make texting「even more fun.」The move is also a way to encourage users to spend more time on the app and broaden Snapchat」s core message of being a camera app … Earlier this week, Snapchat released its first-ever TV commercial that frames it as a「new kind of camera.」Per Snapchat「s style, video calling allows lenses, so puppy filter all day whether you」re snapping a pic or in a 16-person video chat.