Niantic CEO John Hanke said that Pokémon GO players will help create a 3D map of the world that can be used to enhance the game and assist in the development of new augmented reality apps … With an AR map as bedrock, an app could raze the entire playground in the augmented reality, enable someone to anchor new virtual structures and allow other users to view the same layout … Hanke said Niantic would allow third-party developers to use its AR map, which industry executives estimate could become part of a multibillion-dollar global business.